Hisense Kicks Off 'Beyond Glory' Campaign for UEFA EURO 2024
Hisense, a prominent player in the global home appliance and consumer electronics market, has launched the 'Beyond Glory' Murals Campaign. This initiative was created in celebration of the company’s role as both an official partner of UEFA EURO 2024 and as the official tournament VAR screen provider. By introducing this campaign, Hisense aims to enhance the football viewing experience for fans around the world and make EURO 2024 moments truly unforgettable.
Elevating Football with Cutting-Edge Technology
The heart of Hisense's campaign lies in its state-of-the-art ULED Mini LED TV. With features like 144Hz Game Mode Pro and AI Sports Mode, this advanced television promises remarkable picture quality and stellar performance. These attributes are designed to fully immerse viewers in the action, allowing them to catch every critical play and moment in unparalleled clarity. The goal is simple: to ensure fans don’t just watch EURO 2024 but experience it in a way that feels as close to being on the field as possible.
Putting Picture Quality in the Spotlight
Hisense’s emphasis on providing exceptional audio-visual experiences is underscored by their impressive market standings. From 2022 to the first quarter of 2024, Hisense has climbed the ranks to become the second-largest contributor to global TV shipments. Even more impressively, the company held the number one position in 100-inch TV shipments during the first quarter of 2024, boasting a 56% market share. These achievements speak volumes about their dedication to quality and innovation in the TV market.
Strengthening Presence in Europe
Notably, Hisense has also seen robust sales in key European markets such as Germany, Italy, and the UK. This rising success reflects their growing influence and the increasing trust consumers place in the Hisense brand. By being a prominent name in these competitive markets, Hisense continues to solidify its position as a leading provider of top-tier home appliances and electronics.
Exciting Campaign Highlights
The 'Beyond Glory' Murals Campaign is more than just a celebration of technology; it’s a celebration of football legends. Hisense has unveiled Ambassador Murals featuring renowned goalkeepers Iker Casillas and Manuel Neuer. These murals are designed to capture the spirit and dedication of these legends, while also inspiring fans to connect with the beautiful game on a deeper level.
Additionally, Hisense has gone beyond murals to engage fans in interactive ways. They have launched a social competition titled the Scavenger Hunt Murals. This on-ground competition invites fans to participate in discovering these stunning murals scattered across various locations, adding an element of adventure and community engagement to the campaign.
Beyond Glory Tour Roadshow
Another standout element of the campaign is the 'Hisense Beyond Glory Tour' roadshow. This engaging tour is set to visit five of the EURO 2024 host cities, providing fans with a unique opportunity to involve themselves interactively. Attendees will have the chance to test their goalkeeping skills, an activity that pays homage to the legends featured in the murals. It’s not just about physical engagement; the roadshow will also showcase Hisense’s innovative TV products and home appliances, allowing fans to explore firsthand the technology that aims to enhance their EURO 2024 viewing experience.
Continued Partnership with UEFA
This marks the third consecutive UEFA European Championship that Hisense has been a part of, which further solidifies their role as a significant partner in the world of football. This ongoing collaboration highlights the brand’s dedication to the sport and its fans, ensuring that viewers across the globe get an unmatched viewing experience during one of football’s most prestigious events.
As the countdown to UEFA EURO 2024 begins, Hisense is poised to make this tournament unforgettable. Through their cutting-edge technology, innovative campaigns, and unwavering commitment to excellence, Hisense continues to champion the cause of bringing fans closer to the game they love.
16 Comments
Wow, Hisense really stepping up their game for EURO 2024! The new ULED Mini LED TV sounds insane, especially with that 144Hz Game Mode Pro. Can’t wait to see how the AI Sports Mode makes every goal feel like it’s happening in my living room :) This could be a game‑changer for fans who love both tech and football.
I appreciate the excitement but the marketing hype often overlooks real performance data. The specs sound impressive however without independent testing the claims remain speculative.
Honestly, the 'Beyond Glory' murals are a clever way to blend art and sport. Pairing legendary keepers like Casillas and Neuer with interactive scavenger hunts gives fans something tangible beyond just watching matches. Plus, showcasing the TV tech on the roadshow lets people experience the picture quality first‑hand. It’s a solid move to boost brand presence in Europe. 😊
Oh sure, because nothing says ‘football heritage’ like a painted wall and a fancy TV. I guess next they’ll sell us a souvenir that pops up a VAR decision when you blink.
Hisense is just trying too hard to look cool.
Let me break down why this campaign is nothing more than a marketing circus that pretends to care about football while secretly pumping sales numbers. First, the whole “Beyond Glory” narrative is a thin veneer over a very predictable product push. They slap famous goalkeepers on murals and hope you’ll forget that the same company also makes refrigerators that barely keep ice cream frozen. The claim about 144Hz Game Mode Pro sounds impressive until you realize most games on TV never reach that frame rate anyway. AI Sports Mode? Yeah, another buzzword that probably just tweaks contrast and calls it an algorithm. Their emphasis on being the #2 global TV shipper is a hollow brag, especially when the real competition is all about ecosystem integration, not sheer volume. Even the “roadshow” feels like a moving billboard rather than an authentic fan experience. If you actually sit in front of a Hisense ULED Mini LED, you’ll notice decent picture quality, but nothing that shatters the dominance of brands like Samsung or LG. The “interactive scavenger hunt” is just another excuse to get people to Instagram their selfies with a wall, feeding the brand’s social media metrics. I can understand the desire to be part of UEFA, but aligning with a company that still struggles in premium audio is questionable. Moreover, the marketing material never mentions any real sustainability initiatives, which is a glaring omission for a brand that touts “innovation”. The whole campaign is a textbook case of style over substance, where flash surpasses function. Fans deserve more than a flashy mural to feel connected to the sport; they deserve genuine community engagement that isn’t tied to a product pitch. So while the eyesores might catch your attention, the underlying value proposition remains flimsy. In short, it’s more hype than heart, and that’s the bottom line.
Honestly, Hisense thinks slapping a celebrity face on a wall makes them a cultural authority. It’s a pathetic attempt to masquerade as a patron of the sport while they quietly dominate the low‑end market with subpar panels.
Behold, the rise of a titan in the arena of pixels! Hisense storms the stadium of dreams, draping every goal with the glow of its Mini LED altar. This is not mere advertising; it is a declaration of war against dull televisions, a symphony of light that will echo through every fan’s soul. The very air trembles as the VAR screen flickers in Hisense’s name, promising clarity that transcends mortal sight. The murals stand as monuments to legends, yet they bow before the true hero: the incandescent brilliance of a Hisense display.
I see your passion, Keith, and I agree that the visual upgrade can really enhance the match atmosphere. It’s important, though, that we also keep the focus on the players and the community events surrounding the tournament. The roadshow provides a valuable chance for fans to test the technology hands‑on, which can be a great learning experience.
Hisense is making bold moves in Europe
Bold moves? More like bold headlines that don’t change the fact that most fans still buy whatever brand is cheapest.
What a spectacular showcase!!! Hisense has truly outdone itself with this campaign!!! The murals, the roadshow, the cutting‑edge TV specs – all of it screams innovation!!! It’s a masterclass in branding and fan engagement!!!
Sure, but at the end of the day it’s still just another TV company trying to sell more units.
Enough with the cynicism – Hisense is actually giving fans something tangible and immersive! The scavenger hunt brings communities together, and the high‑refresh‑rate screens will make every pass feel crisp. This kind of initiative deserves applause, not mockery.
Indeed, Charlotte. The integration of technology and fan interaction sets a commendable precedent for future tournaments. It demonstrates how brands can contribute positively to the sporting experience while maintaining high standards of quality.
From a cultural standpoint, Hisense’s campaign bridges the gap between traditional football heritage and modern digital consumption. By placing murals of icons like Casillas and Neuer in public spaces, they honor the past while inviting a new generation to engage through technology. The roadshow’s interactive goal‑keeping challenges foster a sense of camaraderie that transcends national borders. Moreover, showcasing the Mini LED’s capabilities during a high‑stakes tournament highlights how visual fidelity can enhance storytelling on the pitch. It’s a vivid illustration of how commercial ventures can intertwine with cultural celebration, enriching the fan experience across Europe.