Betway Africa Welcomes Booming Games to Jackpot City
There’s big news shaking up South Africa’s gaming industry. Booming Games, a rising name in online slots, is now playing in the big leagues thanks to a new partnership with Betway Africa. This deal means Betway’s popular Jackpot City online casino will be packed with Booming Games’ hot titles like Buffalo Hold and Win Extreme 10,000, Gold Gold Gold 5000, and Cash Pig 2. For South African casino fans, this spells a fresh wave of entertainment—and some serious competition for other platforms.
Craig Osborn, Betway Africa’s Head of Product, isn’t shy about what this means. He points out that Booming Games’ collection fits right in with what players love, which isn’t just a win for Betway, but for every player looking for new thrills. Betway has become a go-to in the region since launching in 2017, blending a robust sports betting offering with its growing Jackpot City casino brand.
Accelerating Expansion Across Africa
For Booming Games, South Africa isn’t just another stop—it’s a major leap. Solomon Godwin, who heads up the Africa division, calls it a key part of their push to capture the regulated market in South Africa. Their games aren’t new to the continent either. They’ve already planted flags in Ghana, Uganda, and Kenya, rolling out more than 100 titles across these countries. Each release is tailored for local tastes, which has helped Booming Games stand out in a crowded field.
This partnership is more than putting a few new slots online. For Betway, it’s about deepening what it offers. For Booming Games, it’s all about reach—getting their casino games in front of a bigger, more diverse audience. And with recent marketing moves, such as enlisting Brazilian football legend Ronaldinho as a brand ambassador, Booming Games is betting big on connecting with fans in Africa and beyond.
Both companies know there’s a lot at stake. The online casino market in South Africa is fast-paced and constantly changing with new regulations, tech updates, and player trends. This collaboration is a clear sign that international gaming brands see huge potential here and are ready to tap into it by offering high-quality, localised gaming. For South African players, it’s a signal that more variety and bigger jackpots are just a click away.
