Tag: West Africa Ground Report Testing

World News

July 28, 2024
BBC Introduces Pidgin Digital Service to Engage West African Audiences
By Melinda Hartfield

The BBC has rolled out a new Pidgin language service targeting digital platforms for West and Central Africa. Pidgin, spoken extensively across the area, will be used to deliver news, current affairs, culture, and more, produced from a hub in Lagos with additional input from Ghana and Cameroon. This initiative is part of the BBC's significant expansion effort backed by a 2016 funding increase.

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